There is a first time for everyone. This is my first time spending more than $4.00 for a candle. I didn't plan on spending $20.00 for a candle, but I did. I justified this purchase w/the fact that. Half the profits from this candle are contributed to the Global Fund to help women and children affected by HIV/AIDS in Africa. If you're near a GAP anytime soon you'll understand, the list of ingredients including Olibanum, Moroccan Rose, African Cedar and Myrrh. Loves it...